Outdoor apparel company, Westcomb joined forces with three similar companies to run a contest. The purpose of this contest was to grow their newsletter lists as well as improve their reach on Instagram. The results they achieved are summarized in this social media contest case study: 569 double opted in newsletter subscribers, 592 Twitter followers, 269 Retweets, 1,141 Instagram followers gained, and 1455 new Facebook likes.
- To achieve maximum results with your next giveaway, join forces with 2-3 compatible businesses that are targeting the same customers as you. You’ll produce a much more enticing prize, display your brand to an engaged, targeted audience and benefit by being associated with notable, trustworthy brands that share the same values and goals.
- Newsletter entry was used for growing subscribers for each of the companies involved.
- Retweet entry was used to boost Twitter followers and to increase exposure of the contest to new eyes.
- Instagram follow entry was used to bump up followers on Instagram – a powerful form of marketing for the brands.
Contests add incentive to actions that matter, click here to run your first contest today.