Contest marketing: Case study on Kittyo

Contest marketing: Case study on Kittyo

Congrats to our friends at Kittyo for utilizing a contest as part of their marketing campaigns!

The team created a great prize package for the cat lovers of the world and the results were pawsitively pawesome! (sorry we had to :P)

contest marketing

Contest marketing results:

Entry method Entry Points Entries
Newsletter entry – ask your contestants to subscribe to your mailing list 2289 763
Viral Share entry – share a custom tracking link to enter 166 83
Instagram Follow entry – boost your Instagram account quickly 1050 525
Facebook Like entry – increase likes to your Facebook page with this free entry method 822 822

Key takeaways for running a successful contest:

  • Viral Share Entry:  Kittyo asked contestants to share a custom tracking link to enter their contest. The link allowed us to track 710 new contest views and 83 new contestants.
  • Influencer Marketing: Kittyo had 53 online influencers enter their contest! That’s 53 people with social media pull that  Kittyo can now possibly collaborate with in the future . Our new  tool included in your statistics page will show you which influencers entered your contest and their contact info.
  • Points: Assigning points to entry methods placed priority on the marketing objectives that Kittyo wanted to achieve.  The entry method they assigned the most points to in this case was newsletter entry therefore it was the entry method used the most.
  • Statistics: Our in-depth statistics page will provide valuable demographic and geographic information of your clients and followers. You’ll discover their age, gender, location, device used, influence score and the entry methods used.


We spoke to Lee Miller from Kittyo about their strategy with Rewards Fuel:

“It was a pleasure working with RewardsFuel. The social integrations were a success in actually creating a fun campaign and it was a great way to engage with current and future customers. They made it turnkey and easy to launch and manage a contest and the results were better than what we expected.”


Questions, comments or suggestions? Shoot us an email at


Get started on a contest today!


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