Want more likes on your Facebook Page?
A contest can give you the boost you’re looking for. One of our client’s Thousand Hills Golf Resort teamed up with some partners to give away a fantastic prize package including two nights in a luxury two bedroom condo at Thousand Hills Golf Resort, four tickets to Dixie Stampede, four tickets to the Runaway Mountain Coaster and four rounds of golf at the Thousand Hills Golf Resort valued at $1000.
Their goal was to increase likes on their Facebook pages and to gather a few extra sign-ups on the Branson newsletter. Considering the population of Branson is approximately 11,064 and the contest was location dependent – we can call this contest a smashing success!
- Contest Views : 6,354
- Contest Entries: 1,234
- Desktop Views: 1958
- Tablet Views: 465
- Mobile Views: 3931
We spoke to Neil Sawford of Thousand Hills Golf Resort:
“Our basic strategy was that we would team up with area businesses to put together a large prize package, with the idea of people liking & sharing our post to get entered. We promoted it on our social media, through email blasts & our WordPress based website, and our partners did the same.”
Collaboration: This is a key factor when creating a contest. Joining forces with compatible businesses that are targeting the same customers will not only create a more desirable prize but it increases the visibility of your contests with mutual promotion. As well, it allows you to create valuable engagement, an online and offline community and benefit from tribe marketing.
Viral Share Entry: We call this entry method our secret weapon; it should be added to every contest so we were thrilled to see it being utilized. We create a custom tracking link that your contestants can easily share via email or social networks (Twitter, Facebook, Google+) to enter your contest. The link allows us to track any new contestants who enter your contest and of course it’s a great way to promote your giveaway. Viral share entry is available in all of our paid contest packages.
Influencers: Our Klout statistics tool shows us that 2 social media influencers entered the contest. With influencer marketing at an all time high according to Forbes, it’s more important than ever to utilize this marketing strategy and now Thousand Hills Golf Resort can easily connect with these influencers on future contests and collaborations.
Questions, comments, or requests for collaborations? Send us an email to [email protected] – we love hearing from you.