Creating Buzz Around Your Twitter Account With a Follower Contest

It’s no secret that in today’s digital world, amassing followers on social media is key to a successful business or brand. The curated content and notable hashtags your followers share not only propagate your message but can help establish your identity and the character associated with it. What better way to do this than to host a Twitter follower contest?

The Benefits of a Twitter Follower Contest:

Through a follower contest, you can kick off an intense buzz around your Twitter account that’ll attract more followers, spark user engagement and add interesting content to your timeline. It pays to incentivize your followers for the content they share, retweet and comment on, and people love free stuff, making it possible for you to take your Twitter account to the next level. Here are just a few of the advantages a follower contest offers:

Organic Growth of Your Following

Organic follower growth is the holy grail of any Twitter account trying to make it big. It doesn’t depend on advertising or any other paid set of tactics, but on collecting a loyal and engaged audience of followers, who care enough about the account’s content to follow and stay there. Running a follower contest with a valuable incentive like a giveaway may be just what you need to kickstart the organic growth of your account.

Boost Reach & Engagement

When done correctly, your Twitter contest can help you reach potential new followers and drive engagement from existing ones. A contest encourages followers to post, comment, favourite and re-tweet your content more than ever before, helping you to expand your reach to new followers, who may share a similar interest.

Build a Community Around Your Brand

Twitter follower contests provide an easy way to kick-start customer loyalty and to build a community around your brand or business. You create an inviting and interactive environment, where people are comfortable enough to exchange ideas and share feedback. This kind of customer engagement, branding and marketing on Twitter yields immediate and long-term results, which can be extremely beneficial to your business.

Strategies for Successful Twitter Follower Contests

Developing a successful and impactful Twitter following contest can be tricky and require some creative flair. Here are some recommendations to help you create a successful promotion:

Create Clever Requirements to Enter

Choose unique, creative and engaging requirements that both help you find the ideal followers who have something to share and make your followers feel like they’ve earned something valuable as a reward. Some ideas for popular entry requirements include following your account, writing a creative caption for an image, retweeting a post and much more.

Make the Rules Simple & Clear

Be transparent and make sure that your followers know exactly what they have to do to enter the competition. Include all the necessary details, such as the entry requirements, deadlines and eligibility restrictions so that participants can be aware of them right away.

This All Starts With You

To create a successful Twitter follower contest, you must have high-quality content your followers would be interested in, as well as a genuine interest in engaging with them. Listening to and responding to comments, feedback and questions encourage followers to keep communicating with your brand, creating a dynamic and loyal online community.