Congrats to our friends at EnterTalk Radio, Mission Engineering and Pitbull Audio for running a fantastic contest with over 18,000 views! Not only did they have over 4400 unique contest entries, but the team also grew their Instagram, Facebook, Newsletter and YouTube subscribers by the thousands with this single contest.
Instagram followers: 2184
Newsletter subscribers: 2264
YouTube subscribers: 2024
Facebook likes: 2878
- They connected to an event: By launching a contest in conjunction with a popular event in their industry (the Namm show) the team immediately had a connection to the thousands of attendees at the conference, plus a way of targeting those attendees with Facebook ads and/or by creating content using the industry event hashtag.
(Extra TIP: Want to run a contest on-site at an event as well as on your website? Easily add offline entries to your online contest )
- Collaboration: Not only did the three companies work together to promote the contest with their followers but the team reached out to numerous suppliers in their industry to create an amazing prize. They included over 20 industry names and numerous prize packages worth thousands of dollars – gaining tons of buzz for the contest.
- Multiple winners: A great strategy to building momentum, excitement and awareness with a contest is to choose multiple winners over a series of days, weeks or even months. You have tons of options as well, including having your winners automatically chosen and notified that they won, or you can choose your winners manually.
- Points: When choosing entry methods the team awarded the most amount of points to the marketing platform where they wanted to see the most gains (YouTube subscribe entry). Contestants are then motivated to enter multiple times to increase their chances of wining by gaining more points into the contest.
- Share Entry: They added share entry which is a great way to organically promote a contest. When contestants choose this entry method, they’ll share a custom tracking link that’s easily distributed via email or social networks (Twitter, Facebook, Google+) allowing Rewards Fuel to track any new contestants that enter a contest. When a new entry is confirmed from this tracking link, the person who shared the link will receive entry point(s) into your contest improving their odds of winning.
The team now have in-depth statistics of their contestants so they can better re-target with future marketing campaigns and contests. Statistics are included in the Promoter and Promoter Pro packages and include:
- Device used
- Traffic sources
- Klout scores (and the opportunity to connect with influencers on future campaigns).
Plus at any time during a contest there is the option to print, or email professional PDF reports of the statistics.
We spoke to James from Mission Engineering about their marketing strategy:
“Our market strategy for this contest was to partner with other organizations to expand our reach. Companies could take part in the contest as a major sponsor, or just contribute something to the Giveaway. This allowed us both to increase the value of the prize and reach many more people, as the other contributors promoted the contest to their own followers and mailing lists.
The Rewards Fuel reporting feature was very important for this, as it allowed us to send out regular updates to contributors to track the progress of the contest and encourage them to continue promoting it. At the conclusion of the contest we used the statistics and reporting feature to send out a pdf of the results to all the stakeholders so they were able to see tangible results in return for their contributions.”
Paul from EnterTalk Radio wrote more about his experience using Rewards Fuel on our WordPress plugin page.
Read more —> HERE.
Questions, comments, suggestions or looking to collaborate on a contest? Shoot us an email at [email protected] or get started on a contest today by signing up–> here or downloading our plugin–> here.