Video Contest : Vote for your Favorite Blue Bloods Episode

Video Contest : Vote for your Favorite Blue Bloods Episode

Congrats to our friends at Wicked Bionic for running a fantastic video voting contest with their client WGN America and the television series  Blue Bloods!

The team created a video contest which brought thousands of visits to their website and mailing list subscribers. They received lots of shares in various social media platforms and most importantly created a buzz for the airing of future episodes.

Here’s how the team at Wicked Bionic & WGN did it.

The Prize:

Some prizes are priceless; and the chance of possibly seeing or meeting Tom Selleck,  Bridget Moynahan, and Donny Wahlberg on the set of Blue Bloods is one of them! The team created two prize packages for Blue Blood fans.

  • The grand prize included a visit to NYC and a look behind the scenes of the Blue Bloods set: Trip package included a 3 day two night trip to NY  for two people, air/ground transportation plus a $500 America express gift card.
  • 10 runner-up prize winners won a Blue Bloods prize pack: Included a Blue Bloods hat, cap and poster.

Blue Bloods Rewards Fuel video voting contest with Burt Reynolds

Video contest details:

For three weeks, fans were invited to visit to watch clips of Blue Bloods episodes and vote for their favorites to win. Different episodes were on display over the three week period and fans were able to vote as many times as they’d like, knowing that the top 10 episodes would then be shown during a Blue Bloods marathon on WGN America on December. 1st.  Also on the telly during the marathon? The announcement of the sweepstakes winner!

What their video contest looked like.

How the blue bloods rewards fuel video voting contest looked

Contest Results

The Reagan clan would be stoked to see these results!

Total votes
Page views
Newsletter subscriptions
14 minutes
Average time on page
23 hours and 50 minutes
Time spent by conteststants watching episodes.

The blue bloods Rewards Fuel video voting contest form

Key takeaways from their video voting contest:

  • Contest Websites: Because of the popularity of the show, the contest was posted to multiple fan and contesting websites including  Freebie Mom, Broadway World and  Offers Contest.  Check our list of 22 websites to post your contest to.
  • Newsletter subscriptions: Although subscribing to their newsletter to enter was not a requirement for winning their contest, the team decided to add the option for contestants to subscribe with a single click. This simple addition to the giveaway brought in an extra 2019 newsletter subscribers in the process!
  • Multiple winners: Allowing weekly voting then choosing multiple winners to receive prizes is a great strategy for increasing awareness and excitement for your contest. By awarding the
    additional Blue Bloods prize packs, the contest increased fan loyalty, brand awareness, and promotes a tribe or community for Blue Bloods fans.
  • Promotion:  Not only did the team add share buttons for Twitter and Facebook directly on their voting page, but they also promoted the sweepstakes on the WGN America Twitter, Instagram, Facebook  and YouTube accounts. They ran promotions on the WGN Television network as well.


The team now have in-depth statistics of their contestants so they can better re-target with future marketing campaigns and contests. Statistics are included in all video contests as well as the  Promoter and Promoter Pro packages and include:

Age Gender Location Device used Traffic sources

Plus at any time during a contest there is the option to print, or email professional PDF reports of the statistics.

The blue bloods video voting Rewards Fuel contest statistics
Blue bloods video voting contest gender statistics
blue bloods video voting contest geographic statistics

Here’s what Dana Arnett, President and Chief Operating Officer of Wicked Bionic had to say about the WGN America Blue Bloods Video Contest.

Questions or comments about video contests? Shoot us an email at

Start your own video contest HERE.

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