Improve Open Rates, while Reducing MailChimp Churn

Improve Open Rates, while Reducing MailChimp Churn

MailChimp List Keeper entry is a great way to reduce MailChimp churn, adding incentive for subscribers to stay on your list.

Most of us focus on growing our lists, however, reducing subscriber churn is just as important, that’s why we created ‘MailChimp List Keeper entry’.

This automatically enters everyone on your MailChimp mailing list(s) into your contest.

“Now you can say, everyone on our newsletter list is entered to win our contest- We’ll keep track of all your contestants for you.”

  • How to set-up MailChimp List Keeper entry and reduce MailChimp list churn
  • Log in to your Rewards Fuel account – if you don’t have one yet, sign-up and choose our Promoter Pro Package.
  • Connect your MailChimp account to Rewards Fuel and choose the lists you want to add incentive for people to be on. Rewards Fuel will scan through your options and automatically enter your subscribers into your contest for you. This is done from your account page.
    reduce mailchimp churn
  • Next, you’ll begin creating your contest, you’ll be asked to name your giveaway, choose a start and end date, create a prize etc.
    mailing list
  • Choose your entry methods including  ‘List Keeper Entry’.
    MailChimp churnMailChimp open rates
  • Add more entry methods: You have over 30 different entry methods to choose from, we suggest adding ‘viral share entry‘ which will help to organically promote your contest.

What it will look like for your contestants

mailchimp mailing list

Plan needed to use List Keeper entry

Promoter Pro

List Keeper entry is available on the Promoter Pro plan.

List Keeper entry FAQs

  • How do entries work?
  • When your contest starts we import your mailing list(s) you specify and give them entry points. We set up a webhook (tech talk for notification) so new subscribers have a chance of winning.
  • Why offer this type of entry?
  • Getting new subscribers is rad, but keeping them is just as important. Newsletter lists often lose members, this is a form of motivation for staying on your list.
  • Do I need a MailChimp account to make this work?
  • Yes, you need a MailChimp account with an active list(s). You also need to authenticate Rewards Fuel to connect with your mailing list.
  • Will this help me get new subscribers?
  • Yes, you can offer the incentive to win your prize for signing up for your list. We get automatic notifications directly from MailChimp when someone new signs up for your list.
  • Are you a trusted partner of MailChimp?
  • You bet, we’ve built a plugin that is featured with MailChimp https://mailchimp.com/integrations/rewards-fuel/
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